Businesses lose around 20% of the working day looking for information. That figure grows as the volume and density of content increases.
Our content curation strategy solves the content problem by focusing on the crunch-points, releasing the flow of information where it’s constricted, and delivering on these key benefits:
Information Discovery
Increased information discovery through
- hierarchical and logical navigation structures
- multiple navigation channels using texonomies
- the elimination of content silos
- increased relevancy of search results
Costs
The cost-benefits of a curated content service include:
- time saving through improved information discovery
- cheaper than either permanent or contract resources after 6 months (see our cost comparison chart ).
Communication
Organised and managed content boosts the communication of information for
- clients and customers, who need clear, current content to understand and use your products.
- partner and external services, bringing them quickly up to speed
- new starters onboarding
Quality
At the core of curation is the editorial oversight of all technical content to monitor the publishing basics (spelling, punctuation and grammar) and ensures consistency in:
- style
- presentation
- terminology
- naming conventions
Standards are further promoted through the consistent application of metadata and taxonomies where appropriate.
Agility
Finally, a professional content curation service ensures that information is -
- ready to scale: well organised information will grow smoothly as you scale
- new product ready: content for new products and services will easily align with existing information
- partner ready: bring consultants, contractors, and partners up to speed quickly with concise, current information
- audit ready: organised and structured information will demonstrate that your organisation is in control of its processes